The future of trust in the pet marketplace

If you've ever found yourself questioning the credibility of a buyer or breeder, you're in the right place.

We've all heard the stories: pet scams, unethical breeding, animals that never existed… The list goes on. With the lack of a reliable verification system, pet purchases have become rife with mistrust.

And in an age where online transactions are the norm, the pet marketplace is not immune to the pitfalls of scams, unethical practices and poor animal welfare. The absence of a reliable verification system has led to a “Wild West” scenario, where anyone can claim to be a reputable breeder or buyer.

PetProov is a task-based verification app designed to bring transparency and trust to pet purchases. Whether you're a buyer looking for a new furry friend or a breeder wanting to prove your credibility, PetProov has you covered.

Why verification matters

Safety: Without verification, you risk being a victim of a scam that will not only cost you money, but can also endanger the welfare of the animal involved.

Transparency: A verified profile means all parties have a clear understanding of who they're dealing with, eliminating guesswork and skepticism.

Accountability: Verification holds both buyers and sellers accountable for their actions, making the marketplace more ethical and responsible.

Legal compliance: Ensuring that breeders are verified helps in adhering to breeding licenses and animal welfare laws, making the entire process legally compliant.

We wanted to create an app that's not just functional but also user-friendly. With PetProov, you'll find a seamless experience that guides you through various checks like ID, proof of address, and bank account verification.

The UK pet market is booming, with an estimated annual spending of over £9 billion. It's time we had a system that matches this growth with the level of security and trust that it deserves.

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Surging regulations in the UK pet marketplace

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Why verification is a non-negotiable necessity