In today’s digital age, the pet rehoming and buying process has moved online, making it easier than ever to find and adopt a furry friend. However, this convenience comes with its own set of challenges, primarily the rise of fraudulent listings and unethical breeding practices.

The UK has introduced a new law requiring all cats to be microchipped by the time they are 20 weeks old. This regulation aims to enhance pet welfare and ensure that lost or stolen cats can be quickly reunited with their owners.

Navigating the world of pet transactions can be daunting, with concerns about fraud, unethical breeders, and the overall welfare of pets. This is where PetProov steps in, offering a secure, reliable and thorough verification process to ensure you make informed and confident decisions when buying or adopting a pet.

In a recent exposé by BBC, the harrowing ordeal of a family duped by an online puppy scam shines a stark light on the dark underbelly of the pet industry (source: BBC News). The heartbreaking account underscores the urgent need for robust measures to prevent such tragedies and protect both pets and their prospective owners.

Verification isn't just a nice-to-have; it's a non-negotiable necessity.